Tomorrow night is the start of a new Supercross season, all eyes turn to the sport’s superstars—factory-backed riders with overflowing gear bags, and factory semis lined up in the paddock. But behind the glitz and glamour lies a different story: the relentless grind of the privateer. A privateer is a rider who races without the benefit of a full factory team. These athletes are the backbone of Supercross, chasing their dreams on their own dime, often with little more than a p

When it comes to sponsorships in sports, fitness, or even content creation, many aspiring athletes and creators believe that being the fastest, strongest, or most skilled is the key to getting sponsored. However, the reality is much more nuanced. While performance matters, winning alone rarely secures sponsorship deals. Here’s why sponsors don’t care how fast you are—and what they actually look for instead. The Myth of Winning Equals Sponsorship The misconception that winning

Most motocross and cycling enthusiasts dream of one day landing a sponsorship. The idea of getting free gear, financial support, and recognition is alluring. Yet, for the overwhelming majority, sponsorship remains out of reach. Here’s why most motocross and cycling riders never get sponsored—and what aspiring athletes can learn from these realities. 1. Oversaturation of the Field Motocross and cycling are incredibly popular sports, with thousands of new riders hitting the tra

Get ready for an exhilarating opportunity with DT-1 Filters! They're thrilled to announce that they are now accepting resumes for the...